Comparing To Specification

I have been looking at the OCR website and visiting the specification and using it as a comparison for my advertising package.

Here is the level 3 (36-47 marks) response for video.. This is what i am aiming for..

There is evidence of proficiency in the creative use of many of the following technical skills:


  Producing material appropriate for the target audience and task;

    In my opinion, i have at this stage, produced an advertising campaign which fits the needs of my target market.                         However, i feel there is no real evidence of my target audience giving me appropriate feedback which supports this since the finalisation of my product. I will now need to creatively evidence through video footage or mind-maps the opinions of my target market and other media specialists (who will be able to say if the material is appropriate to the task).

 using titles appropriately according to institutional conventions;}

    I have researched into my titles, and this is complete however i need to upload the opinions of my focus group. This is featured on a post in my blog. The titles are very similar to the institutional conventions from a boohoo.com advertisement, which is very similar to mine.

  using sound with images and editing appropriately for the task set;
I received really positive feedback about my sound and it was chosen for very specific reasons by my target audience. This is featured on a post in my blog.

 shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;   The composition of each frame was mainly determined by my storyboard which is featured in my blog. The variety of shots in my advertisements focus on the piece of clothing which is being sold. This is conventional of the genre. My mise-en-scene is one of the main features of my whole advertisement. I have thought carefully about how i set up the studio and made it look like a shop fitting room, adding a mannequin and decorated walls.

 using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

    The meaning of my advertisement is to my knowledge clearly relevant and apparent to the viewer, i have selected clear and concise titles and transitions to make everything easy to be seen my my target audience.