My Technological Determinism

My Technological Determinism on Prezi

Initial Pitch

Second A2 Presentation on Prezi

Questionnaire

I have used google documents and created a questionnaire which features questions that will open my eyes to what my target audience will really take notice of when absorbing my main and ancillary products through the media.

Defining and Researching my Audience

I am in the process of creating an online questionnaire which i will post onto various social networking sites.
However, i have decided that i need to do some one to one primary research, i.e using focus groups and creating interviews ect. which will add an interactive element and therefore let me achieve not only stats and figures, but an in depth knowledge of what my market really thrive.

First Presentation

This is my first presentation i referred to at the begining of my blog.

First A2 presentation on Prezi

Research into the Advertising Industry and campaigns

I have visited my Sixth form Library and taken out a book about Advertising and Marketing, because before i start making decisions about what i need to include in my advertisements i need to create a plan, therefore i have looked at which job roles are involved when creating an advertising campaign. Here is my powerpoint presentation, which i have used Slideshare to upload.

Running an advertising campaign

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