'I can express a preference, but have less choice'
'As a society, we multi task with technology'
'Apple, for example, has created a need for a product no-one needed.'
The theory was thought up by Marshall Mcluhan in 1962, it was said that media technology shapes how we as individuals in a society think, feel, act, and how our society operates as we move from one technological age to another (Tribal- Literate- Print- Electronic).
I am now going to think about my life through technology and create a presentation which i will name, 'My life determined by technology' i will then consider Meta-theoretical Assumptions and upload to my blog shortly.

this is especially relevant given your intended production - add comments that reflect on the impact of technological determinism and the impact of continued miniaturisation of technologigy / convergence of media genres and technologies - e.g shopping, offline/online productions, and following fashion via websites/fansites/magazines etc as well as online shopping
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