Tuesday, 18 October 2011

Defining and Researching my Audience

I am in the process of creating an online questionnaire which i will post onto various social networking sites.
However, i have decided that i need to do some one to one primary research, i.e using focus groups and creating interviews ect. which will add an interactive element and therefore let me achieve not only stats and figures, but an in depth knowledge of what my market really thrive.

1 comment:

  1. good
    but

    add a little that expands why each form and how you could organise it - what would each one

    also add plans to research ASA / barb / skillset in order to expand your understanding of advertising and how i works

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