Tuesday, 6 December 2011

Defining My Audience

After posting my questionnaire out using social networking sites such as Twitter and Facebook a series of my friends, their friends and other young women across the UK who saw my link have completed the form and i now have over 50 results. I will only use 50 replies when analysing for statistics, however all will come in handy to see common factors between each.
My first two questions were demographical - i only wanted people who are in my target market to answer my questionnaire, so i asked about gender and age before going in to the sort of personalities the young ladies have by asking, 'Would you say you are interested in high street fashion'.
This is a print screen of my first two questions.



These pie charts show that all of the women who answered my questions were female, and 38 were between the ages of 15-20, 9 between 21-25 and 3 between 26-30. This means the majority of the answers were young women between 15-20, which is interesting because it may show that most of the younger participants use the internet more than the older age of the spectrum for this questionnaire. My advert will be mainly targeted at the age of 19-20, and i will post it and its ancillary products on the internet for feedback because of how efficient the answers were from my questionnaire.



Questionnaire Answers

1 comment:

  1. You can see the full summary of my reponses here..
    https://docs.google.com/spreadsheet/gform?key=0Atb7etbGfHOpdFNCdVNCOElLWDE2THlidm9fVmJrOWc&hl=en_US&gridId=0#chart

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