Copyright and Sound

I have decided from the comments given from my small focus group that the song 'I still like your clothes' by David E. Sugar will be the best out of the three options for me to use as the background music on my television advert and sponsorship sequence. I need to get some permission to use this music so i have researched on the internet into the copyright laws.

Copyright permission fact sheet from UK Copyright Service.

Music Copyright fact sheet from UK Copyright Service.

I have read through both of these web pages and have decided to get in touch with David E. Sugar through twitter - as this, although it might not be very proffessional, is the most likely way i will get a reply.
These are the conversation tweets between me and David Sugar about using his song, 'I still like your clothes' on my Television Advertisment. Here he has given me his permission.