Set Brief 3!

After mentioning it at the bottom of my last post, i thought it was about time i mentioned my idea for which is hopefully going to be set brief 3, 'An advertising package for a new product or service, to include two TV advertisements, together with two of the following three options:

• A radio advertisement;
• A TV programme sponsorship sequence;
• a web pop-up.

So, my idea really comes from something relatively new to the fashion promotion scene; short advertising films. As a short example, this is a video made for the launch of the Kate Moss Autumn/Winter collection for Topshop, Produced by Pretzel Films..

Kate Moss from DYPKA on Vimeo.

Along with this main item i will create a recurring theme through a sponsorship sequence for something i will decide when i know the branding of my own promotional product, and then either a web pop-up or a radio advertisement. This is just a rough idea so i don't forget more than anything! Also, it will be nice to be able to refer all, if not a large percentage of the work i do in lessons back to this idea.